It is no secret that Dean loves the limelight and it is thought he is extremely upset at being barred by the PGMOB from making an appearance on the show.
Last minute negotiations took place between top Celebrity BB producers and PGMOB general manager Keith Hackett to try and thrash out a deal that could have involved Dean making certain refereeing decisions in order to increase the food budget for fellow housemates. Another option was a secret task in which Dean would have to convince housemates he was good friends with Sir Alex Ferguson. However, negotiations fell through and Dean will not participate in the increasingly unpopular reality TV show.
A spokesman from PGMOB stated that it is “clearly against Mike Dean’s contract with the PGMOB to participate, mid season, in Celebrity Big Brother”. He went on to add that “a PGMOB official must seek permission if they are to use their status as a PGMOB official for promotional purposes. Mike Dean did seek permission, which has been denied.”
